"The Italian clothing company has been known to push the envelope in the past. Anybody remember their fabulously controversial 2007 ‘Global Warming Ready? Diesel takes on global warming as only they can… making their latest campaign poignant yet subtle, stylish yet absurd. Focusing on people and places… and claiming in their video that “GLOBAL WARMING CANT STOP OUR LIVES”, and thus begins the series of images below, about how although the polar ice caps are melting, etc you can still look good and embrace the heat… Above we have the overgrown tropical gardens in Paris… below there are the macaws who have replaced the Venetian pigeons, warm oceans in Antarctica, the tiny island of London, a post-great-flood Rio and NY, the giant desert that surrounds the great wall, the tropical paradise of Mt. Rushmore… gorgeous imagery from the great Terry Richardson. Global Warming… as approached in a way only Diesel can. Complete with links to stopglobalwarming.org and an inconvenient truth".Read source article here.
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